Hi everyone- now that the holidays are over and things have slowed down a tiny bit, I am trying to be more active in this team. I’ve created a couple of team treasuries, the most recent of which is this one:
Masculine Valentine Gifts from Teamhandmade
This was a challenging treasury to make! I wanted to make a collection of masculine items in a red-brown color palette that would represent our team well, but searching for qualifying items was tedious, due to the lack of relevant tags. Here is the process I used for searching and search terms included:
1. teamhandmade masculine valentine. Sadly the only items that showed up for this string of terms were my cards. Some of you are missing the boat here!
2. teamhandmade men valentine. Only 13 items come up with these terms, 7 of which are my cards. Again, lost opportunities for many team members!
3. teamhandmade men red. Better- 41 items, but I have to think that with nearly 1,000 members now, there HAVE to be more than 41 red products that would appeal to men!
4. teamhandmade men brown. Only 30 items- not even a full page of items. Oh, come on!!
5. teamhandmade red: Over 1,000 results- great! But I bet there are a LOT more that are not showing up here.
6. teamhandmade brown: Over 600 results- also pretty good, but again, why not more?
7. teamhandmade valentine red: only 85 results. Really?! That’s IT??
8. teamhandmade valentine: 363 items. Ok, but could be WAY better.
9. teamhandmade masculine: only 21 results. 6 were mine.
10. teamhandmade men: 331 items. Good, but I know there has to be more.
So, here are my thoughts, based on my recent experience:
– team tagging (using the teamhandmade tag) is important
– Color tagging is important
– occasion tagging is important
– gender tagging, if applicable, is important
– Let me repeat that last one. GENDER TAGGING, IF APPLICABLE, IS IMPORTANT
– Using the above tags in combination is important
– WHY ARE MORE MEMBERS NOT DOING THIS??
Here is some perspective. When I search for teamhandmade men, I get 331 items. teamhandmade women gets over 900. teamhandmade children- over 600. teamhandmade by itself gets over 10,000. So….what gives?
Are we not listing much for men?
Or are we just not tagging appropriately for men?
I can believe that there are more items marketed toward women than men. My guess (not researched and substantiated) is that there are more female sellers than male here. Lots of us women like to make stuff that we like or that our kids like, and a lot of that stuff appeals to women, but not so much to men. My hunch is that there is not as much on Etsy that is geared toward men, and even less that is tagged for them. And that is not only sad, but a huge missed opportunity on the part of many sellers!
More perspective- right now for sale on Etsy:
masculine valentine cards: 120
valentine cards for men: 659
valentine cards: 32,274
I used cards as my example, because I sell them, and already know that this is a huge untapped market. Think about this: Etsy has lots of female buyers. My hunch (again, unsubstantiated, just intuitive) is that there are more female buyers than male. In general, are women going to be buying Valentine items for themselves or other women? Except for a specific demographic of women, the majority of women shopping for Valentine items will be buying them for MEN.
So whywhywhywhy are not more sellers 1) selling items for men, and 2) tagging for them?
This is really worth giving some thought, and not just for Valentine’s day either. I think this issue comes more to light around Valentine’s day, but can really apply to any occasion or time of year. Men are undermarketed-to here on Etsy.
My unsolicited advice, based upon my own experiences: take a look at your shop. Do you have items to offer to men? If not, why not? If so, are you tagging properly so that buyers who are shopping for them can find them?
One more set of search stats:
valentine men: 8,102
(Answering my own question- probably more than enough. Sorry for the long ramble!)